The Yellow Letter - Marketing Letters
The yellow letter - What if you had to mail one letter to a stranger and you HAD to buy a house off of that letter or you really would be murdered? Here is the way I think you would be thinking: If the home owner I was writing to had moved, my bulk rate letter would NOT be forwarded to him and, if my life really was on the line, I sure wouldn’t chance non-delivery…would you?? Secondly: if I mailed the letter bulk rate and it did get delivered, I would be scared to death that maybe the home owner to whom I was writing would see it was bulk rate and guess what? In the trash it goes along with all the “we buy houses ” postcards that he got, or maybe he was very busy and choose to only open his PERSONAL mail that day. That’s way too many maybes for me… Thirdly: it’s been all over the news, warehouses full of mail, that postal workers decided they didn’t want to deliver. I have a suspicion that sometimes postal workers throw away bulk rate mail because they are too tired, bored or just lazy to deliver it, besides “nobody will miss it” And so, my friend, for these three reasons, I choose to mail the yellow letter with a first class stamp. But wait; since my life was on the line, I also wanted to make sure my homeowner KNEW it was first class mail. In other words, I wouldn’t risk anything by using metered mail or a first class printed indicia. No. Absolutely not. Since my life depended on getting the letter opened, I decided I would use a real, honest-to-God, FIRST CLASS LIVE POSTAGE STAMP! By the way, have you ever seen any of those stupid over professional looking, business class envelopes that use first class postage? What a waste if you can’t get it opened. If you are going to mail a number 10 envelope you might as well put a bulk rate stamp on it too. Enough about postage. The next thing that occurred to me is that I would not put a label on the front of the envelope. Certainly not if my life depended on it. No. What I would do, instead, is have somebody hand-write my homeowners name and address on that envelope because I would want him to accept my letter as A PERSONAL invitation of such. O.K. what else?
outside. I just wouldn’t do it. What would I write on the envelope? How about nothing at all other than their name and mailing address? And what about the return? Should it reveal that my letter was coming from RESUCE HOMEBUYERS or CREDIT RELIEF CORP. or D & T HOMERELIEF? Not on MINE anyway! If, quite literally, my life depended on it, my letter is going to arrive in a plain invitation style PERSONAL-LOOKING envelope with a real live first class commemorative postage stamp, a hand written address, no copy on the envelope and a return that revealed only (and very discreetly) the sender’s return address. DOESN’T SOUND VERY IMPRESSIVE, DOES IT? Stay with me. You are reading the revolutionary process of some original conceptual thinking that has resulted in many, many, many homes being bought and profits of millions of dollars. So far, I have done everything I could (short of mailing by registered or certified mail) to get my letter delivered and accepted as a piece of personal mail and, therefore, I had done what I could to achieve the primary and most important thing in all of direct mail land which is: I GOT MY ENVELOPE DELIVERED And I GOT IT OPENED! This is where the ugly yellow letter really shines, IT GETS DELIVERED AND OPENED.So enough already. Nobody is going to die here, unless of course you’re mailing form letters you picked up at the last seminar you went to. The death may be in the form of J-O-B at the local fast food joint, because your marketing didn’t work. Well, you ask, how do I prevent that from happing? You mail the ugly yellow letter, that’s how! Well YOU don’t do the letters, you would be insane to do all that work (ask me how I know this). You let Auto-Pilot handle it for you. You buy houses, you don’t write yellow letters. Set Up Your Yellow Letter Campaign Right Now.
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