Website Blogging
Website Blogging is merely a different way to build a
Website. Its content is organized by the date/time of its "posts," which are
what blogs call "Web pages" (even the word "posts" suggests time-sensitivity).
A blog (an abridgment of
the term web log) is a
website, usually
maintained by an individual, with regular entries of commentary, descriptions of
events, or other material such as graphics or video. Entries are commonly
displayed in reverse chronological order. "
Blog" can
also be used as a verb, meaning to maintain or add content to a
blog.
Many blogs provide commentary or news on a particular
subject; others function as more personal online diaries. A typical blog
combines text, images, and links to other blogs, web pages, and other media
related to its topic. The ability for readers to leave comments in an
interactive format is an important part of many blogs.
Most blogs are primarily textual,
although some focus on art (artlog), photographs (photoblog), sketches
(sketchblog), videos (vlog), music (MP3 blog), audio (podcasting) are part of a
wider network of social media. Micro-blogging is another type of website
blogging which consists of blogs with very short posts. As of December 2007,
blog search engine
Technorati
was tracking more than 112 million blogs.[1] With
the advent of video blogging, the word blog has taken on an even looser meaning
of any bit of media wherein the subject expresses his opinion or simply talks
about something.
Take a look at our marketing blog
or learn
more about blogging
!
4
Ways to Attract Traffic -- With a Blog!
Website
Blogging -- both writing AND reading blogs have gone from being a "fringe"
activity to one of the most popular pastimes on the 'Net. In fact, website
blogging is now a global phenomenon. There are currently 112.8 million blogs in
existence, with 175,000 new ones launching every day. But did you know that
blogs are also a great way to drive traffic
to your site ?
Blogs, by design, are built to quickly
and easily attract traffic, whether it be from search engines or from a rapid
influx of links. The moment you publish a post, your blog goes to work for you
letting the world know that you've made an update - the search engines come
running and you find yourself ranking #1 for keywords in no time.
Here are 4 ways to attract
traffic to your site using blogs and 4 reasons why you NEED to
start blogging
.
1. Long-Tail Keywords
Instead of
using only the most obvious or generic terms related to the topic of your post,
focus on more specific words and phrases, i.e., long-tail keywords.
For
instance, if you are writing a post about nordic skiing at Sun Peaks Resort near
Kamloops, British Columbia, you don't want to target keywords such as 'travel'
and 'skiing' which will put you in direct competition with Expedia.com,
SkiNet.com and the like.
Instead, use "cross country skiing at Sun Peaks
Resort" and not only will your post show up in a blog search, but it'll soon
rank in the top ten in Google's organic listings as well. Blogs are
notorious for ranking high and fast for long-tail keywords. Over time with
hundreds of these, the traffic is far more valuable than having one "highly
competitive" keyword.
2. Bookmark with
OnlyWire
Onlywire is a service that allows you to automatically
bookmark your post on well over 17 high-traffic sites.
It takes just a few
clicks to do this every time you post. You simply click a button on your
browser, type in a few keywords and hit "submit." Yes, the service is absolutely
free.
Onlywire is a great way to not
only attract visitors but to also get the search engines running in to index
your new post.
3. Leave Blog Comments
One of the best ways to
get traffic
and highly
valuable links in the beginning is to leave comments on other high-traffic blogs
in
your niche
. Finding
these blogs is easy either just search Google or visit Technorati and find the most popular in your topic. A
couple of key techniques to use:
A) Don't use your name, use something
catchy (or a keyword). When they post links to your site, they link the "name
field". So as long as you use something enticing, you'll get people to
click. Or you can use a keyword and that way you get more search engine
recognition for the term you are optimizing for.
B) Don't abuse this --
You can easily find yourself blocked from leaving future comments. Leave a
comment that is useful and shows that you read what you're commenting on. Not
only will this make the blogger happy but it'll get you more traffic and
credibility.
4. Involve the Press
Too many people have forgotten how great
press releases can be for traffic, especially for website blogging, mostly because
they don't know the "right" way of using press releases. The trick is to
base your press releases on information that actually MATTERS to people.
The easiest way to generate the valuable content for press releases is
to quickly poll your readers (or get another blogger to help generate the
results). So long as you can get at least 50 people to respond, you can issue a
press release with your new-found data.
The press loves data, readers
love data -- posts and press releases like this make their way around the
Internet very fast.
If you don't already
maintain a blog, you should seriously think about starting website blogging
right away. It's the easiest way to establish a solid online presence. And if
you're not sure how to go about setting up your own blog, don't worry --
we can help
!
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