Lead Generation - Other Methods of Finding Motivated Sellers

Lead Generation is the never ending question for real estate investors on how to get them without incurring in a great deal of cost. Here are some other ways to generate leads and have your success improve.

Plan and Pace Yourself to Find Motivated Sellers

Finding motivated sellers for the real estate investor is a never-ending process. You must continually be adding to your pipeline of potential leads in order to find good deals, make profits and re-invest. There are several places and methods used for lead generation and finding motivated sellers. Setting yourself on a timely plan of action can help you find sellers, save time, and keep you active in the market without having any worry or concern.

Knocking on Doors

Door knocking is a lead generation, qualification, and development tool used by real estate investor for years to gather information, build rapport, and negotiate with the seller. Historically this method takes the most work and is the most costly per lead. So why is it suddenly gaining popularity in the real estate investing industry?

An influx of Investors and Investment sources in the real estate investment world, has caused a massive increases in “We Buy Houses” ad campaigns, direct mail campaigns, and internet lead sources that are accessible by virtually all investors with the click off a button. Homeowners in major metropolitan areas may see as many as 20 signs on one corner advertising “We Buy Houses” with different contact information on each sign.

One of the best sources to learn door knocking is . He became rapidly successful in acquiring foreclosure properties and found his niche to be working with distressed properties. To this day, Tony still actively visits approximately 40 sellers per month applying the "eight ways to create profit " and tracks them to the auction and then the REO stage and is on the cutting edge of the latest techniques and strategies for buying at each stage of the process. After a near death experience in 1993, he became truly passionate about helping people to a better quality of life.

Birddog

Another method of lead generation is birdogging. A birddog basically finds the lead and points at it. Just like hunting. The birddog sniffs out the lead and points at it for the Investor. A lead that looks and smells like what the investor has trained the birddog to look for. Maybe the investor is looking for pretty houses, ugly houses, vacant houses, foreclosures, single family, low income or whatever he wants. But the birddog has to be trained what to look for and how to point. The Birddog does not usually interact with the seller and provides very limited information to the Investor.

Direct Field Contact

The second level requires direct field contact in order to develop and qualify the lead. The birddog or another team member contacts the property owner directly at the property to gather information, build rapport and ultimately to determine if property owner is a motivated seller and has a need to sell. Sometimes we refer to this as “developing” or “qualifying” the lead.

Purchase of Mail Name Lists

By definition a mailing list is a list of prospective customers organized by defined factors such as location, income, or other consumer profile aspect. You can buy such lists from anyone in the Internet although some are more specialized in real estate than others. One list that we recommend is Mark and Caryn's PostBankruptcyReport.com which includes a small but very targeted list of people that may be loosing their properties to foreclosure.

Return from Lead Generation to Great Marketing Guide Home Page