Creating Business Cards for Real Estate Business That Work!

If you don't have business cards then you are not in business. That is as simple as I can put it. You should have at least 100 cards with yourself at all times. Many businesses today offer business card bulletin boards where you can place your card. Its FREE advertising and you're a fool if you don't participate. Everywhere you go you will run into people so consider this fact:

“95% of all Americans either:

A. Plan to buy or sell a piece of Real Estate in the next 7 years, or
B. Know someone who plans to buy or sell a piece of Real Estate in the next 7 years.”

That fact alone is reason enough to make sure you always have your card available. We will go over designing your card here in a bit, but for now I just want to push the importance of having them, carrying them with you, and passing them out like they are candy.

I will post an example of the business card here but most importantly you should note that it is your first impression of your real estate investing business to your clients (You know what they say about first impressions).

I usually get my business cards from iPrint.com or Printing for Less , a very reliable and professional way to get your business cards. In addition to business cards you need to have a “Mantra” or a 10 second commercial that you memorize to tell people when you hand out your cards.

Mine goes something like this. “Hello I'm a real estate investor, I am interested in most any house in the Gwinnett County area and I am more than happy to give you an offer on your property, just give me a call and I will be glad to talk to you and help you anyway I can” I then hand them the card and get a commitment from them to contact me.

If your “Mantra” sounds good and your card looks the part I can promise you this. Your business card will not get thrown away. The seller may not call you right away but if you have done it right that card will stay on their nightstand, or in the purse/wallet for another day.

It is also important to have two sided business cards. Have your contact information on one side of the card and a short description of what you do. This is also a great way to get bird-dogs. You can put everything on the back, including what you do and then you should also add something like “$500 finding fee paid to those who refer deals”. That one line right there will grow your business quicker.

The whole idea with business cards is to help your business grow through word of mouth. It works. If you are able to shock someone by what you do and have tons of enthusiasm they will pass the cards on. I know I have done exactly that many times and it has actually shaped the way in which I do business today.

I have often gotten calls/leads where the seller heard about me from a friend. They were talking about how they needed to sell their house and their friend remembered they still had my card and gave it to them. Referrals can be some of your most powerful leads that you will get and the most profitable as well.

One more tip, any employee or associate of yours should be given several of your cards to pass out and have to give to friends. REFFERALS ARE INVALUABLE TO THIS BUSINESS.

Now onto card design, “KEEP YOUR MESSAGE SIMPLE” and always remember when designing your card (WII.FM) “What's in it for me ?” The prospective seller does not care about you. They only want to know what you can do for them.

Keep your message revolving around that and you'll do fine. Make sure that your phone number and your website are stated clearly in the card.

Here is a sample of what a 'We Buy Houses card' should look like.